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27% 576 votes
73% 1571 votes
2148 people voted
Whether or not I can test the product before purchase 604 votes

Whether or not I can test the product before purchase
28%
The brand’s reputation 887 votes

The brand’s reputation
41%
Advice/recommendations from a beauty blogger 331 votes

Advice/recommendations from a beauty blogger
15%
Advice/recommendations from friends or family 624 votes

Advice/recommendations from friends or family
29%
The product’s use of natural ingredients 504 votes

The product’s use of natural ingredients
23%
Visually attractive packaging 222 votes

Visually attractive packaging
10%
Price/affordability 1192 votes

Price/affordability
55%
The product’s luxury status 101 votes

The product’s luxury status
4%
The cult status/following of the product 70 votes

The cult status/following of the product
3%
The sustainability/eco-friendliness of the product and its packaging 233 votes

The sustainability/eco-friendliness of the product and its packaging
10%
Other 124 votes

Other
5%
I don’t buy beauty or grooming products 161 votes

I don’t buy beauty or grooming products
7%
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