The BBL is allegedly a fat-grafting procedure which not only reshapes the butt but also reshapes the entire midsection. Even though the price tag for most folks is exorbitant it should be noted that the procedure itself is culturally, media and fashion driven. Fifty year old women in South America still wear bikinis thanks to the technique. A majority of women in Arizona also endorse the medical procedure. Most women want a more youthful and perky looking butt. It is a technically tricky procedure and at times the risks to a woman's health far outweigh the apparent benefits of having a taut and perky butt. Most critics of the procedure state that it is not a totally slam dunk procedure. But if you have the cash sitting in your bank account not making much interest then perhaps you are willing to take the plunge and have your butt beautified. I still think good old fashioned exercise is the best way to modify the way your body looks. The choice of course is always up to the consumer. Many times though vanity tends to win out over reality.